Browsing posts tagged "seo hosting"

Web Hosting and IP Addresses Best Practices

April 2nd, 2012 @ 9:53 am

The best practices of IP addresses for websites are lost on many beginners because a certain amount of experience with computers and networking is assumed to wrap your head around it and it’s easy to get lost in the lingo and industry terms. Properly assigning IP addresses to your websites really isn’t rocket science and it’s absolutely critical if you plan on building multiple sites. The main rule to remember is that you should spread your websites over as many different IPs as possible, so if your host offers more dedicated IP addresses as an add-on be sure to snap them up as you make new sites.

One of the most oft-recommended tips of web development is to eliminate the trail of clues that connects your network of different websites together. Failure to do so makes it obvious that these sites are all owned by the same webmaster or are at least hosted on the same server- which is information that can be used by your competitors or search engines to your detriment in a variety of ways. This principle is true throughout every facet of web development, it’s imperative to leave as little footprints as possible between your sites that might link them together whether it’s the theme and design of your sites or your WHOIS entries or even your analytics provider (hint: putting all your sites on the same Google Analytics account will likely tie them together in the eyes of Google), you need to be proactive at diversifying your sites as much as possible if you have a large amount of them.

Luckily it isn’t very difficult or expensive to ensure that each of your sites has a correctly configured IP, but you need to be willing to go through this process every time you make a new site- if you slack off then your whole network of sites might be ‘outed’ (a term web developers and SEOs use that means private information has been revealed).  Fear not, anyone with a big portfolio of sites can rest assured that their IP’s are done right if they follow just a few basic guidelines.

Types of Hosting and IPs

Your IP address is an identifier for the server that your site is hosted on, so the type of web hosting you have will determine how you need to manage IPs. The main goal of this is to spread your websites over as many IP addresses as you possibly can, some types of hosting are better at this than others and there are many things you can do to further diversify IPs other than their initial configurations (CDNs are one thing to look at), but for now let’s just get everything set up properly.

Remember that for each of the below plans you can purchase more IP addresses as an add-on for a monthly fee, so you can always scale up as needed when you make more sites. Keep within your budget but also remember that you need to be spreading your websites out as much as possible.

On a shared hosting plan, you are sharing a server and IP address with a number of other users, hence ‘shared’ hosting. While this isn’t very friendly when it comes to diversification, it does offer a limited amount of identity protection because there are bound to be many sites on the IP that don’t belong to you at all, which can throw a spider/bot or competitor off of your trail depending on what they’re looking for. Shared hosting is fine if you don’t have many sites, but once you start building a large network of them you’ll need to upgrade so you can spread your site over more IPs.

Reseller hosting plans are great for diversifying and assigning IP addresses because you can treat each site like it’s under the control of a client account instead of your main account if you want to. All you need to do is create a separate account for every site you create as they are made- this gives each site its own H-sphere panel as well. Try to create the accounts at least 24 hours apart from each other, or at least not all at once.

VPS hosting plans are very flexible and expandable, adding more IPs and scaling up your plan’s power and resources is a snap and you don’t need any advanced technical skills to do it, keep track of what each of your sites is using and scale along to fit it.

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Proper Server Setup Equals Maximum SEO Potential

December 8th, 2011 @ 8:00 am

If Google has said it once they have said it a million times, having properly coded websites and properly configured servers are critical to maximizing SEO results. This is important because Google has taken the position that a site that is valued by the owner should be properly coded, and it certainly should have the basics of proper server setup. Just as page speed and proper markup gives a site an SEO bonus, so does a properly configured server that is hosting that website. This is why we have experts on staff that ensure all of our servers all properly configured, this way we know we are doing our part in enhancing your SEO.

The problem is that in a recent article by Conversation Marketing and highlighted by SEO Moz, Conversation Marketing found that only 69% of servers they tested were properly configured for some of the most basic of server functions. In fact I in a recent study of a hosting provider that advertises itself as a “boutique” hosting provider in order to justify their extra costs, it turned out that they too are far from perfect, even when testing the simplest of functions.

For example, when testing the homepage for any site the server should respond with a server response code of 200, which means everything is OK. But one site that was checked on the expensive hosting provider’s server delivered a 302 code. This is not acceptable because a 302 tells the browser that the page has been temporarily moved, but it will be back in the future, yet the page that was tested was actually present. The server should have responded with a 200 for everything is OK, or at worst a 301 which indicates a permanent redirect. A 302 is simply indicative of bad configuration.

When a non-existent page was requested at the same hosting company, it returned a 302 code. This does not make any logical sense and yet that is the code the server responded with. The server should have sent a 404 code indicating that the page does not and never did exist. This means that whenever a search engine tries to visit that site using a broken link, the search engine will think something is supposed to be there, but is not. That indicates to the search engine that there is a broken link or error on the site. On the other hand, if the server had returned a 404 error, at least the search engine would know that the error was in the originating link, not in the destination website.

All of this may sound trivial to the average SEO. But the fact is that when your competition has their sites coded properly and their servers configured properly, they have a distinct advantage over anyone that is delivering errors and incorrect codes to the search engines every time they visit the site. This is why our company has always employed experts in information technology, we know how important it is to the client to have their hosting provider always ensuring maximum up time and consistent correct server configuration.

Take the time to use our hosting service; we know how to properly configure a server. This is important for SEO and it is also important for overall server security. This concern over improper server configuration also reaches beyond the impact on SEO. Just think, if your current web host does not know how to configure the basics correctly, how are they going to maintain security on their servers should they come under attack from a hacker or other malicious software?

Our experts are exactly that, they are experts in maintaining the integrity of the server. What this means to you is that not only do you get proper configuration for SEO benefits, but you also get experts ensuring the integrity of you site, your information, and the information of your customers.

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